Tuesday 28 April 2015

BBC news case study.
Basic details
  1. What do the letters BBC stand for? British broadcasting corporation.
  2. How is the BBC funded? by TV licence money and adverts.  
  3. What is the BBC's famous mission statement? (Clue: it's three words)inform educate and entrain 
  4. What is BBC's 1 programme remit? being a British news channel.
  5. How does the BBC News at Six fit into BBC1's remit? by making the news 30 minutes long.  

Presenters
  1. Who are the presenters of BBC News at Six? George alagiah and Sophie raworth.  
  2. What are the presenters wearing? What does this communicate to the audience? The presenters are wearing a suit as this may show that it is more formal and it makes the presenter look sophisticated.As they are wearing smart clothes. May be the professional look BBC want to give.
  3. Why might a TV News programme use a variety of presenters?So it could give more variety to viewers as they may have presenter they may like. 
  4. How are other reporters or presenters used in the TV news programme? They may be used as going to get more information on the news like doing interview or getting live news.Or performing other news stories like different presenters for the weather. 
  5. Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?There is a balance between presenter as there is a male and a female presenter. There is a balance between race and ethnicity as there is a Asian presenter. The effect that might be that audience will see that BBC is fair about race and ethnicity and not unbalanced.  

Opening sequence
Analyse the opening 2 minutes of the programme.
  1. What is the very first shot?A medium close up of the presenter.
  2. How does the opening sequence use graphics or images to grab the attention of the audience?BBC news very first shot is of a video on there main story. They also use graphics as they show the three people face as they show it using graphics.
  3. How is music used in the opening sequence? Music is only used at 1.22 seconds as BBC music starts playing. 
  4. How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?They are told what will be coming up later on in the news channel. 


Studio mise-en-scene
  1. What aspects of the studio can be seen by the audience?Desk you can also see the background with there logo behind you can  also see the lighting. 
  2. Are the presenters standing or behind desks? Why do you think this is?The presenters are shown to be standing up as they may want then standing as they can see there entire body and they can also see the background.  
  3. Are journalists or technology visible? What might these things suggest to the audience? Technology is used as in the video BBC is shown as also they have used text on screen.  
  4. How does the studio use colour? The studio used colour as there is a lot of red and white in the studio. 


How news stories are presented
  1. How does the news programme typically present a story? They present it by giving the viewer what will be coming up and telling them some thing that will be coming up.
  2. What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.) it is mainly camera to presenter
  3. What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.) international,sport,labour. 
  4. Give two real examples of how news stories are presented to keep the interest of the audience. the Nepal earthquake , the former senior nurse getting sent to prison for 18 years for sexually abusing patient. 


Running order
  1. Watch the first 15 minutes of the programme – as recent as you can find.
  2. What is the top story? the Nepal earthquake .
  3. How long does the top story last for? it lasted 9 minutes.
  4. What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’). a former senior nurse has been sentence to 18 years in prison for sexually abusing and spying on pateiatns who were unconscious they spent, 
  5. How long is each story shown for? 9 minutes on Nepal earthquake 2.30 minutes on the former nurse.
  6. Why do you think each story was shown for the time it was?as it might not be that important or so they can give out extra information.


Audience
  1. What is the target audience for this BBC News at Six? Research online – you should be able to find plenty  of suggestions to the target audience if not the official target audience of the programme. bbc tries targeting an older audience.
  2. What are the viewing figures for BBC News at Six?in 2002 - 2003 the views were average 5.3 million per night.
  3. Why might someone choose to watch this TV news programme over others? as bbc news offer more British news as there news is quicker to watch.
  4. Is there an opportunity for the audience to get involved in the programme or comment? yes they can comment on BBC news official website or Facebook or twitter.
  5. What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?


Institution
  1. What other news programmes and services does the BBC offer in addition to the BBC News at Six? BBC breakfast and other news programme
  2. What role does OFCOM have in making sure TV News is fair and accurate? that they cant give one side of a story they have to look at both sides of a story.
  3. The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'? as they have started using more animation to show news.


TV News and New/Digital Media
  1. Does the TV News programme have a dedicated website? yes they do for BBC news
  2. What does the website offer viewers? more news that may have not been covered in the TV or more information on the news that might have not been said.
  3. Does the TV News programme have a Twitter feed? yes they do
  4. How does the Twitter feed promote the programme? by showing news on twitter as well.
  5. Is there an opportunity for the audience to get involved in the programme or submit news stories? yes they can get involved by going to there official website.

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