genre :adults shopping , TV advert for John lewis .  audience is 50 % female and 50%male would watch this video the age range would be 18 - up to any age . the audience would be John lewis buyers or products buyers  or anyone interested to buy presents at Christmas and a large mass-market global audience and social backgrounds and gifts ideas.platform:it is a TV advert but the extended TV advert could be on you tube and watched on line  

   the amazing spider man 2 :genre adult film spider man fans and action .audience young teenagers 8-75 60%males 40%female .the audience would be spider man fans or action fans would watch this or people that like action or people who are interested in spider-man would watch this .platform:it is a TV advert but an extended TV advert could be on you tube or on-line  .  

boots advert :genre : TV advert for shopping for boots shoppers the age range 16+ 50% men 50% female .audience : would be boots shoppers or people trying to get a gift for family or friends or interested in getting a product . platform  :it is a TV advert but could be a extended TV advert on line or could be on you tube .