media language
this is a advert for sky sports , the logo is in the middle. the slogan is 125 years of the football league , the audience is trying to get  more customers and is trying to say it is reliable because it  more reliable because 125 years of good service .  the key image is sky spots hd  because it is the main thing and is trying to tell us that  is more sky coming and tell us that is coming on august 2 . it is trying to advertising all the footballers .and its trying to say its better than bt and any other sports channel .the layout of the advert is that sky sport should be bold and the centre of attention

insinuation
the company is sky  there rival is bt sport , the words new season suggest its gonna be better than before and people can expects more sports more good sports .

audience
the target audience is sport fans and targeting bt sports suggesting to give offers so the use sky than bt the gender would be 65% male 35% female . the age range would be 25- 50 . the advert is mainly aimed middle classed and welthy people .

representation trying to advertise to white male suprising whilst there are more races in sports